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The process

 

Click to enlarge.

Many elements are manipulated in the images you see in everyday advertising. Here I'm displaying only a very small amount of what reallly goes on.
Flick through the images in the galleries to see the process that took place during some of the projects we worked on.
Metlink - Cross-media

 

A fun idea to demonstrate public transport. This ad was displayed in lightboxes at train, tram and bus stops all over Victoria, Australia, many years after it was first released.

Crown Casino - Cross-media

 

One shot to rule them all. The shot to showcase

Crown Casino in the heart of Melbourne, Australia.

 

Click on the image to enlarge and view the before and after process.

The Herald Sun - Newspaper ad

 

This virtual concept was used in a double page spread in one of Melbourne’s biggest newspapers for an article that was pitching for joining streets Flinders and Swanston to be shut of to city motorists. Unfortunately the example I’m displaying here is in lo-res, but the final was a refreshing outcome, and one that I wish would go ahead in reality.

 

​Click on the image to enlarge and view the before and after process.

EKEN - Cross-media

 

Australian international netballer Julie Corletto was used in the EKEN Power Bands campaign.

 

Click on the image to enlarge and view the before and after process.

EKEN - Cross-media

 

Australian AFL footballer Jason Akermanis was used in the EKEN Power Bands campaign.

 

Click on the image to enlarge and view the before and after process.

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