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The process

 

Click to enlarge.

Many elements are manipulated in the images you see in everyday advertising. Here I'm displaying only a very small amount of what reallly goes on.
Flick through the images in the galleries to see the process that took place during some of the projects we worked on.

The B&W Rhino

The landscape

The final ad, with painted rhino, colour corrected landscape, a whole lot of chopping and bending and the addition of some friends.

Metlink - Cross-media

 

A fun idea to demonstrate public transport. This ad was displayed in lightboxes at train, tram and bus stops all over Victoria, Australia, many years after it was first released.

Several photographs were layered to construct the final composition.

The final shot, an unassuming photograph of Crown Casino, Melbourne. Little does the viewer know that a whole of Photoshopping took place behind this piece. Including the addition of the Crown logo, the extension of tall buildings, the removal of foreign objects and the cloning of hundreds of office lights to make the city appear more vibrant - Something the camera could never capture.

Crown Casino - Cross-media

 

One shot to rule them all. The shot to showcase

Crown Casino in the heart of Melbourne, Australia.

 

Click on the image to enlarge and view the before and after process.

The original shot.

The final ad. A LOT of grass, some extra foliage and a bunch of superimposed city goers.

The Herald Sun - Newspaper ad

 

This virtual concept was used in a double page spread in one of Melbourne’s biggest newspapers for an article that was pitching for joining streets Flinders and Swanston to be shut of to city motorists. Unfortunately the example I’m displaying here is in lo-res, but the final was a refreshing outcome, and one that I wish would go ahead in reality.

 

​Click on the image to enlarge and view the before and after process.

The original shot.

The final ad. The colour, the lighting, the vast landscape - It looks pretty real to me.

EKEN - Cross-media

 

Australian international netballer Julie Corletto was used in the EKEN Power Bands campaign.

 

Click on the image to enlarge and view the before and after process.

The original shot.

The final ad. The colour, the lighting, the dark place you don't want to meet this guy - It looks pretty real to me.

EKEN - Cross-media

 

Australian AFL footballer Jason Akermanis was used in the EKEN Power Bands campaign.

 

Click on the image to enlarge and view the before and after process.

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