Here I go into more detail on specific projects we've worked on.
Metlink - Cross-media
The Fare Evader campaign was directed at folk that used public transport without paying.
The television commercial featured an animated 3D squiggle man walking and weaving his way through other commuters to use the public transport without paying.Our job was to create stills of these scenes.
A photographer shot the locations and talent and we had to put it all together, by retouching, colour correcting and superimposing the talent and the the squiggle man into the shots. However, the 3D model we received from the creative house, that animated the squiggle man, was so bad that we couldn’t use it, so we made our own 3D version in Maya. This made it easier for us when manipulating him into the composition.
Click on the images to enlarge, view the ads in detail and see where they ended up.
Clique, jewellery - Cross-media
Clique was an Australian made, Melbourne based, sterling silver multifunctional jewellery and accessories company owned by Philippe Gothelf, a great guy!
I was in charge of promoting this brand via web and point of sale, as well as assisting with the packaging, but unfortunately did not have control over the designs on the accessories themselves, nor the company logo. I did design my own, which I loved, but the client wouldn’t budge on their own creations. This product was a fantastic idea, like Jibbitz for Crocs, but of higher quality, that didn’t punch a hole through your apparel. I’m not actually sure what happened to them, as the company website has since disappeared. However, the Facebook
page still exists: facebook.com/accessclique
Click on the images to enlarge and view the ads and products.